Using an Online Logo Generator or Maker for Your Business – The Good and Bad

Online Logo Generator or Maker

Are you the owner of a company or are just starting one? Then a really important element that you need to focus on, no matter how big or small your business may be, is the logo that will represent your brand. The logo is the thing that will set you apart, that will give you that extra recognition in the eyes of your customers and give you the upper hand if front of your competitors. A great way to design a logo, especially if you don’t want to spend a lot of money, is using an online logo maker generator since most of the time these are free and easy to use. However, they do have some downsides, and in this article we will weigh some of the pros and cons.

Con: The logos they generate aren’t always the most original

If you are looking for originality, then these generators will definitely be a pass for you. Even though they take into consideration the industry that your business is in and offer you multiple different options, the variety of options they have is generally pretty limited which means that you won’t actually get that many choices after all. This is definitely not a problem that you may have if you are working with a real logo designer, but then again you also won’t be paying the same price either.

Pro: Customization options

Something that you can always do if you feel like your generated choices are too generic is pick the one you like best and then a great thing that most online logo maker generators offer you is the ability to customize it to fit your liking. Of course, you can’t change every bit of the design, but things like the style, the graphics and Vectors, the style of the logo, the colors and of course if you are interested in a text-style logo, you will be able to play around with the font of the logo.

Con: You may found yourself having some copyright issues

 The fact is that when using these online generators the chances of you getting a piece that isn’t original are very high. There is always the possibility for someone to sue you for using their design without their permission, and sometimes there are even cases where an opponent may take your logo and trade mark it and sue you instead. The point is, law suits can happen in these cases and that means that they will most likely take up a lot of time as well as cost a lot of money.

There is no doubt that logo maker generators are great, especially when they are online and they don’t require you to download anything or create any sort of account. However, everything has its cons, no matter how big or small, and they are definitely something that should be taken seriously and into consideration before you make the decision to use these generators.

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